Advanced analytics

Advanced analytics extends the v1 event taxonomy (§7) with longitudinal cohort reporting, multi-touch attribution, content scoring, and a small set of editorial dashboards. v1 has the event firing infrastructure; advanced analytics turns the event stream into the editorial team’s daily operating tool.

Capabilities planned

• Cohort retention: groups of users who signed up the same week tracked for engagement decay over 12 weeks. Surfaces which sign-up sources produce the most-engaged founders.
• Content scoring: every editorial / coverage article gets a composite score (views + read-through + mention-clicks + return-readers). Editorial team uses this to identify what works.
• Funnel attribution: for each opportunity registration / event registration, attribute back through the platform surfaces the user visited prior (multi-touch). Sponsors care about this; so does product when prioritising rail placement.
• Editorial dashboards: a single page per editor showing their authored content’s 30-day performance + a "stale content" alert for pieces with declining engagement.