Analytics events

Founder Files analytics track the lead-generation funnel end-to-end: card click → details view → reader view → reader complete (90% scroll + 30s) → download initiate → download complete (lead captured). Every step has sponsor-attributed and partner-consent dimensions.

Module-specific events

founder_file_listing_view

Listing view with filter state properties.

founder_file_card_click

Card click. Properties: file_id, surface, is_sponsored.

founder_file_view

Details page view. Properties: file_id, file_number, category, is_sponsored.

founder_file_reader_view

Reader page view. Carries the entry surface (`details` / `direct` / `cross-module`).

founder_file_reader_complete

Fired when scroll depth ≥90% AND time-on-page ≥30s. Filters out accidental opens.

founder_file_download_click

User clicked the Download CTA. Opens the modal — does NOT yet trigger the file delivery.

founder_file_download_complete

Modal submitted with valid consent. File delivery triggered. THE lead-gen event.

founder_file_download_abandon

User opened the modal but closed it without submitting. Properties include `last_field` for friction diagnosis.

Sponsor attribution

When `is_sponsored = true` and `founder_file_download_complete` fires, a SEPARATE `sponsor_lead_generated` event fires with the `sponsor_id`. This is the basis of sponsor monthly reporting and renewal pricing conversations. Sponsors pay per qualified lead, not per pageview.