Download events

Founder File downloads are the primary lead-generation surface. Every download CTA emits an event with file context + lead context (when consent is captured). Cross-module download events from Related Signals are tracked separately so we can measure cross-module lead value.

The three download events

founder_file_download_click

User clicked the Download CTA on a file card or detail page. Opens the download modal — does NOT yet trigger the actual download.

founder_file_download_complete

User completed the modal form (consent + role + interest) and the file delivery was triggered. This is the lead-generation event.

founder_file_download_abandon

User opened the download modal but closed it without submitting. Properties include `last_field` to identify where they dropped off.

Required properties

• `file_id`, `file_slug`, `file_number`, `category`, `is_sponsored`, `sponsor_id?` — file context.
• `surface` — `reader`, `details`, `listing`, `related_signals`, `cross_module`.
• On `complete` only: `lead_role` (founder / investor / accelerator / partner / other) + `lead_country` + `consent_marketing` (boolean) + `consent_partners` (boolean).