User journeys

Four primary journeys into a Startup detail page: from the showcase listing, from a founder profile, from an editorial article that mentions the startup, or from an event where the startup participates. Each origin shapes the cross-module signal mix.

Four discovery paths

1. From showcase listing — User browses by sector / stage / country filters. Highest "discovery" intent.
2. From founder profile — Founder profile shows the linked startup (T1 structural link). The user clicks through with high intent for the brand backstory.
3. From editorial article — Article mentions a startup; the cross-module Related Signals card drives a click. Mid intent — the user is interested in the editorial context first.
4. From event participant list — Event details page lists participating startups; user clicks through to see what the participant actually builds.

On-page flow

Hero (eyebrow + name + tagline + chip row + Visit Website CTA) → Snapshot sidecard (sector / stage / HQ / founded year) → Description paragraph → Related Ecosystem Signals (linked founders highest, then opportunities matching sector/stage/country, then editorial mentions, then events) → Inline Signal CTA → footer.