Data fields

The `Startup` interface (defined in `core/models/startup.model.ts`) is the canonical entity shape. Every field maps to a display element, a cross-module connection, or an editorial verification flag.

Required fields

id · string

Stable identifier. Format: `stp-<short-name>`. Used in cross-module mentions and JSON-LD @id.

slug · string

URL-stable slug. Usually matches brand name in kebab-case (e.g. `paymob`, `vezeeta`, `flat6labs-portfolio-co`).

name · string

Brand name as the company uses it. Typically untranslated (brand names rarely translate). Used everywhere on cards + JSON-LD `name`.

tagline · Bilingual

`{ en: string; ar: string }`. One-line value proposition. Both languages required. ~80 chars per locale.

description · Bilingual

2-3 sentence paragraph describing what the startup does. Drives the meta description and renders on the detail page.

sector · StartupSector

One of: `fintech` | `healthtech` | `edtech` | `logistics` | `agritech` | `cleantech` | `saas` | `ai-ml` | `ecommerce` | `proptech` | `media`. Drives taxonomy matching.

country · StartupCountry

ISO-2 of HQ country. One of: EG / SA / AE / JO / MA / TN / BH / KW / OM / LB / QA. Drives geographic linking.

stage · StartupStage

One of: `pre-seed` | `seed` | `series-a` | `series-b` | `series-c` | `growth`. Stage matching drives opportunity eligibility surfacing.

foundedYear · number

4-digit year. Displays on the card + snapshot sidecard + JSON-LD `foundingDate`.

founderIds · string[]

Founder.id values. T1 structural link — every founder in this array surfaces as a "linked_founder" in cross-module signals.

updatedAt · string (ISO date)

Last meaningful update. Drives the showcase listing default sort (descending). Updated by editorial when sector / stage / founders change.

Optional fields

• `name_ar?` — Arabic brand variant when authored (most startups use the same brand across locales).
• `hqCity?` — Specific city (e.g. Cairo, Riyadh). Optional because some startups are remote-first.
• `logoUrl?` — When absent, the card renders the brand name as text inside the 16:9 canvas.
• `websiteUrl?` — Drives the Visit Website CTA. Opens in a new tab with `rel="noopener external"`.
• `isFeatured?` — Top strip of brand-orange on the card. Limited to ~10% of entries.
• `isVerified?` — Verified badge on the card + chip on detail. Always true for production entries.