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Meta Takes on Snapchat with New Disappearing Photo App and Instagram Feature

Hey there! Meta is cooking up a brand new standalone app focused on sharing photos that vanish after you see them. This move is a direct challenge to Snapchat, aiming to bring back that fun, temporary messaging style to social media. It's all about quick, private interactions!

1 1 Updated 3 min read
Meta Takes on Snapchat with New Disappearing Photo App and Instagram Feature
Meta is busy developing a new standalone app that's all about sharing photos that disappear on their own. This is a strategic move to compete with Snapchat and reintroduce the popular trend of temporary messages within social media platforms. The new app, currently an internal prototype called "Instants," lets users send photos that automatically vanish after a set period. It's designed for quick, direct communication that prioritizes privacy and immediacy over permanent content. Meta has confirmed that the app is still in internal development and hasn't been released for external testing yet, as they continue to evaluate its potential before deciding on an official launch.

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