Apply events

Apply events track the highest-intent action on the platform: a user clicking to apply to an opportunity (accelerator, grant, sandbox, pitch competition). Every apply emits a distinct event with full opportunity context, so funnel and conversion dashboards can attribute correctly.

Two apply events

opportunity_external_apply_click

User clicked the orange "Apply" CTA that opens the EXTERNAL `applicationUrl` in a new tab. This is the most common apply path.

opportunity_view_details_click

User clicked the outline "View" CTA to read the full editorial details before applying. Tracks reading-before-applying behavior.

Required properties on every apply event

• opportunity_id — Stable opportunity ID (e.g. `or-001`).
• opportunity_slug — URL slug for the opportunity.
• status — `open`, `closing-soon`, `closed`, `rolling`. Closing-soon and rolling vs open matters for urgency analytics.
• type_slug — Opportunity type: `accelerator`, `grant`, `pitch-competition`, `sandbox`, `incubator`.
• country_code — ISO-2. Drives geographic breakdown of apply intent.
• sector_slug? — Primary sector when set. Optional — some opportunities are sector-agnostic.
• surface — `opportunity_details`, `listing`, `home_signal`, `related_signals`, `cross_module`. Identifies where the user clicked from.
• days_to_deadline? — Integer days remaining when applicable. Negative for past-deadline.