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Analytics & Tracking Events

CTA click events

CTA click events — documentation pending.

Complete

Every CTA fires a click event with `cta_type`, `cta_location`, and `cta_destination` properties. Apply / Download / Subscribe each have their own dedicated event (covered in their own topics) — generic `cta_click` covers everything else.

Card click events

opportunity_card_click
Click on opportunity card title or "View" button. Properties: `opportunity_id`, `opportunity_slug`, `card_position` (1-indexed), `surface` (listing / related-signals / search).
founder_file_card_click
Click on file card cover or title. Properties: `file_id`, `file_slug`, `surface`, `is_sponsored`.
founder_file_reader_view (CTA-emitted)
Click on "Open Reader" link from a file card. Separate from the page-view event — this tracks the entry surface.
event_card_click
Click on event card title or "See event" CTA. Properties: `event_id`, `event_slug`, `surface`, `event_variant` (compact / default / featured / etc).
founder_profile_card_click
Click on founder card. Properties: `founder_id`, `founder_slug`, `surface`.

Header / footer CTA events

  • `header_partner_click`, `header_submit_startup_click`, `header_submit_opportunity_click`
  • `header_lang_change` — properties: `from_locale`, `to_locale`
  • `header_mobile_menu_open`, `header_mobile_menu_close`
  • `footer_link_click` — properties: `column` (modules / platform / editorial / business), `link_label`
  • `footer_social_click` — properties: `platform` (linkedin / x / instagram / youtube)