SEO / AEO Global Rules
Internal linking
Internal linking — documentation pending.
Complete
Internal links carry both ranking signal and reader value. The cross-module Related Ecosystem Signals component shipped 9-12 internal links per detail page — up from 3-5 pre-launch. That density is what makes the platform crawlable as a graph, not a flat tree.
Where internal links come from on a detail page
- Header navigation: 9 main nav items + utility bar = ~12 internal links.
- Breadcrumb: 2-4 internal links back up the hierarchy.
- Cross-module Related Signals: 3-6 high-relevance internal links.
- Same-module related-content: 3-4 internal links to similar entities.
- Footer columns: ~16 internal links + subscribe + legal links.
- Inline editorial mentions in article body: variable, expected.
Anchor text discipline
- Anchor text is the human-readable entity name. NOT "click here", NOT "read more", NOT the URL itself.
- Founder mentions inline use the founder’s display name (locale-aware). Startup mentions use the brand name.
- Opportunity links use the opportunity title; event links use the event title.
- NEVER over-optimize anchor text with keyword stuffing.
