Analytics events

Founder analytics measure two distinct flows: public profile engagement (views, cross-module clicks, intro requests) and Founder Account funnels (signup, profile completion, subscription, intro acceptance rate). Each flow has its own event set.

Public profile events

founder_profile_listing_view

Listing page view with filter properties.

founder_profile_card_click

Click on any founder card. Properties: founder_id, surface, card_position.

founder_profile_view

Detail view. Full property set: founder_id, profile_status (editorial / founder-led), country, industry, stage.

founder_social_link_click

Click on a social link. Properties: platform (linkedin / x / personal / newsletter), founder_id.

founder_intro_request_open

User clicks "Request Introduction" CTA (Phase 2 — currently stub).

Founder Account funnel events

• `founder_signup_start` / `founder_signup_complete` / `founder_signup_abandon` — account creation funnel.
• `founder_profile_create_start` / `founder_profile_create_complete` — multi-step profile creation funnel.
• `founder_profile_edit_submit` — fired when an edit lands in editorial review.
• `founder_plan_upgrade_click` / `founder_plan_upgrade_complete` — subscription funnel.
• `founder_intro_request_accepted` / `founder_intro_request_declined` — intro response actions.