User journeys

Three discovery paths bring readers to an article. Each path shapes the article’s cross-module signal mix — a reader arriving from cross-module sees different "what to do next" suggestions than a reader arriving from the listing.

Three discovery paths

1. Direct from Editorial listing — User lands on `/:lang/editorial` and browses by type filter. Highest intent for reading; lowest cross-module conversion (already filtered to editorial mode).
2. Cross-module surfacing — User on a founder profile / opportunity / event detail sees an article in the Related Ecosystem Signals block. Mid-intent for reading; mid cross-module conversion (already in entity-graph mindset).
3. External (search / social / referrer) — User lands on an article from Google, X, LinkedIn, etc. Highest cross-module conversion potential — the article is the user’s entry point to the entire platform.

Reading flow on detail page

Hero (eyebrow → title → dek) → author byline + date + reading time strip → article body → Related Ecosystem Signals block → Inline Signal CTA (subscribe context = editorial) → footer. The Related Signals block is the conversion engine — it appears at the moment the reader has just finished engaging with content and is open to "what to do next".