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E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

A new study by Juniper Research reveals that e-commerce fraud losses are set to jump from $56 billion in 2025 to over $131 billion by 2030. This massive 133% increase is largely due to a growing problem called 'friendly fraud,' where customers dispute legitimate charges without good reason. This trend is putting a huge strain on online businesses, pushing them to invest more in smart fraud prevention tools.

1 1 Updated 40 min read
E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

Cairo hosted the first "AI Everything" summit, drawing significant youth participation, with global and local companies showcasing AI, digital transformation, and cybersecurity solutions.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

Cairo hosted the first "AI Everything" summit, drawing significant youth participation, with global and local companies showcasing AI, digital transformation, and cybersecurity solutions.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

 

Egypt's capital saw a huge turnout from young people, especially engineers and those interested in AI technology, for the first "AI Everything" Middle East & Africa Egypt 2026 summit and exhibition. This event is considered the largest of its kind regionally and is held under the patronage of President Abdel Fattah El-Sisi.

 

The summit brought together over 250 startups and 100 investors from more than 30 countries, managing assets exceeding $50 billion, reflecting Egypt's vital position on the global digital transformation map.

 

The summit comes at a strategic time as part of the state's efforts to build a competitive digital economy. It was organized by the Ministry of Communications and Information Technology in cooperation with the Information Technology Industry Development Agency (ITIDA), under the umbrella of GITEX Global. The event allows Egyptian startups to showcase innovative solutions targeting regional markets, while international companies display the latest integrated smart systems, including AI applications that speak Arabic.

 

Zoho Global: Supporting Secure AI in Egypt

 

Global company "Zoho" announced its participation in the inaugural edition, showcasing its latest AI-powered solutions aimed at automating processes, improving business efficiency, and supporting accurate decision-making. The company affirmed that its participation reflects its commitment to supporting the adoption of AI technologies in the Egyptian and regional markets, with a focus on protecting data privacy and not relying on advertising-based revenue models. Among its prominent displays were: the smart assistant "Zia," the large language model Zia LLM, Zia Agent Studio and Zia Hubs platforms, and Zoho CRM, Zoho Workplace, Zoho Analytics, Zoho Desk, and Zoho Creator solutions, at booth H1-A15.

 

Digital Infrastructure is the Foundation of AI

 

e& Egypt participated in the summit's activities through two discussion sessions titled "Operating AI at Scale – The Reality of Infrastructure," to discuss the readiness of digital infrastructure to support AI applications, especially in emerging markets. Engineer Amr Fathy, CEO of Technology and Information Sector at the company, reviewed the practical challenges of operating AI systems at scale and the role of networks and data centers in enabling these technologies.

 

Microsoft: Enhancing Digital Transformation and Leveraging AI

 

Microsoft also announced its participation in the summit's activities, following the appointment of Mohamed Kassem as its General Manager in Egypt, to enhance digital transformation and adopt cloud computing, AI, and cybersecurity technologies. Kassem affirmed that the company will work closely with customers and partners to foster digital innovation and create new opportunities for sustainable economic growth, while continuing to drive Egypt's digital transformation journey through innovative and secure AI-powered solutions.

 

Cybersecurity and Digital Transformation Solutions

 

Fixed Solutions showcased a comprehensive suite of cybersecurity solutions, hybrid cloud, and AI-powered data analytics during the conference. This highlighted the importance of integrating advanced technologies with building a conscious security culture within organizations, and emphasizing data quality and adherence to regulatory frameworks.

 

Noventiq: Supporting Organizations Towards Competitive AI

 

Noventiq offered integrated solutions for AI, machine learning, cloud computing, and advanced data analytics, in partnership with Microsoft, to support organizations in automating processes, improving operational efficiency, and securing their digital infrastructure. The company emphasized the importance of technology as a fundamental pillar for driving economic growth and industrial transformation in the region.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

A new study from UK-based Juniper Research, a global technology strategy firm, reveals that e-commerce fraud losses are expected to soar from $56 billion in 2025 to over $131 billion by 2030. This marks a staggering 133% increase during that period, largely driven by a sharp rise in what's known as "friendly fraud."

The study clarified that this growth isn't primarily linked to traditional hacking crimes. Instead, it's due to an increase in fraudulent disputes over legitimate transactions made by actual consumers, where payments are challenged without valid reason, often without prior communication with merchants.

Shane O'Sullivan, a research analyst at Juniper Research, stated that the fastest-growing types of e-commerce fraud "don't come from criminals hacking systems, but from bad actors integrated within the system." He noted that a significant number of consumers file direct dispute requests due to misunderstanding promotions or misusing refund mechanisms and chargeback processes, which inflates losses for merchants.

Fraud Prevention Technologies

The study highlighted that friendly fraud heavily impacts merchants' profit margins, especially with the rising processing fees associated with refunds. This pushes companies to accelerate their investments in fraud prevention technologies. The report emphasized that North America is disproportionately affected by this phenomenon, expecting it to account for over 70% of total global spending on e-commerce fraud prevention solutions by 2030.

The report stressed that fraud prevention solution providers must reposition their systems as essential infrastructure to protect profit margins. This allows merchants to contain costs before they escalate with growing transaction volumes. In this context, solution developers are moving towards building AI-powered platforms, shifting the fraud combat system from a reactive approach to a proactive model, alongside the expansion of digital identity regulatory frameworks and stricter compliance requirements.

O'Sullivan concluded by noting that this ongoing shift requires solution providers to focus on continuous identity signals linked to specific accounts and individuals, emphasizing that innovation and accuracy will be crucial competitive factors in an increasingly complex market.

Juniper Research's new market research package offers a comprehensive assessment of the e-commerce fraud prevention market, including analyses and forecasts for over 30,000 data points across 61 countries over five years, along with a competitive ranking dashboard and a detailed study of current and future market opportunities.

Egypt's capital saw a huge turnout from young people, especially engineers and those interested in AI technology, for the first "AI Everything" Middle East & Africa Egypt 2026 summit and exhibition. This event is considered the largest of its kind regionally and is held under the patronage of President Abdel Fattah El-Sisi.

 

The summit brought together over 250 startups and 100 investors from more than 30 countries, managing assets exceeding $50 billion, reflecting Egypt's vital position on the global digital transformation map.

 

The summit comes at a strategic time as part of the state's efforts to build a competitive digital economy. It was organized by the Ministry of Communications and Information Technology in cooperation with the Information Technology Industry Development Agency (ITIDA), under the umbrella of GITEX Global. The event allows Egyptian startups to showcase innovative solutions targeting regional markets, while international companies display the latest integrated smart systems, including AI applications that speak Arabic.

 

Zoho Global: Supporting Secure AI in Egypt

 

Global company "Zoho" announced its participation in the inaugural edition, showcasing its latest AI-powered solutions aimed at automating processes, improving business efficiency, and supporting accurate decision-making. The company affirmed that its participation reflects its commitment to supporting the adoption of AI technologies in the Egyptian and regional markets, with a focus on protecting data privacy and not relying on advertising-based revenue models. Among its prominent displays were: the smart assistant "Zia," the large language model Zia LLM, Zia Agent Studio and Zia Hubs platforms, and Zoho CRM, Zoho Workplace, Zoho Analytics, Zoho Desk, and Zoho Creator solutions, at booth H1-A15.

 

Digital Infrastructure is the Foundation of AI

 

"e& Egypt" participated in the summit's activities through two discussion sessions titled "Operating AI at Scale – The Reality of Infrastructure," to discuss the readiness of digital infrastructure to support AI applications, especially in emerging markets. Engineer Amr Fathy, CEO of Technology and Information Sector at the company, reviewed the practical challenges of operating AI systems at scale and the role of networks and data centers in enabling these technologies.

 

Microsoft: Enhancing Digital Transformation and Leveraging AI

 

Microsoft also announced its participation in the summit's activities, following the appointment of Mohamed Kassem as its General Manager in Egypt, to enhance digital transformation and adopt cloud computing, AI, and cybersecurity technologies. Kassem affirmed that the company will work closely with customers and partners to foster digital innovation and create new opportunities for sustainable economic growth, while continuing to drive Egypt's digital transformation journey through innovative and secure AI-powered solutions.

 

Cybersecurity and Digital Transformation Solutions

 

"Fixed Solutions" showcased a comprehensive suite of cybersecurity solutions, hybrid cloud, and AI-powered data analytics during the conference. This highlighted the importance of integrating advanced technologies with building a conscious security culture within organizations, and emphasizing data quality and adherence to regulatory frameworks.

 

Noventiq: Supporting Organizations Towards Competitive AI

 

"Noventiq" offered integrated solutions for AI, machine learning, cloud computing, and advanced data analytics, in partnership with Microsoft, to support organizations in automating processes, improving operational efficiency, and securing their digital infrastructure. The company emphasized the importance of technology as a fundamental pillar for driving economic growth and industrial transformation in the region.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

 

Egypt's capital saw a huge turnout from young people, especially engineers and those interested in AI technology, for the first "AI Everything" Middle East & Africa Egypt 2026 summit and exhibition. This event is considered the largest of its kind regionally and is held under the patronage of President Abdel Fattah El-Sisi.

 

The summit brought together over 250 startups and 100 investors from more than 30 countries, managing assets exceeding $50 billion, reflecting Egypt's vital position on the global digital transformation map.

 

The summit comes at a strategic time as part of the state's efforts to build a competitive digital economy. It was organized by the Ministry of Communications and Information Technology in cooperation with the Information Technology Industry Development Agency (ITIDA), under the umbrella of GITEX Global. The event allows Egyptian startups to showcase innovative solutions targeting regional markets, while international companies display the latest integrated smart systems, including AI applications that speak Arabic.

 

Zoho Global: Supporting Secure AI in Egypt

 

Global company "Zoho" announced its participation in the inaugural edition, showcasing its latest AI-powered solutions aimed at automating processes, improving business efficiency, and supporting accurate decision-making. The company affirmed that its participation reflects its commitment to supporting the adoption of AI technologies in the Egyptian and regional markets, with a focus on protecting data privacy and not relying on advertising-based revenue models. Among its prominent displays were: the smart assistant "Zia," the large language model Zia LLM, Zia Agent Studio and Zia Hubs platforms, and Zoho CRM, Zoho Workplace, Zoho Analytics, Zoho Desk, and Zoho Creator solutions, at booth H1-A15.

 

Digital Infrastructure is the Foundation of AI

 

e& Egypt participated in the summit's activities through two discussion sessions titled "Operating AI at Scale – The Reality of Infrastructure," to discuss the readiness of digital infrastructure to support AI applications, especially in emerging markets. Engineer Amr Fathy, CEO of Technology and Information Sector at the company, reviewed the practical challenges of operating AI systems at scale and the role of networks and data centers in enabling these technologies.

 

Microsoft: Enhancing Digital Transformation and Leveraging AI

 

Microsoft also announced its participation in the summit's activities, following the appointment of Mohamed Kassem as its General Manager in Egypt, to enhance digital transformation and adopt cloud computing, AI, and cybersecurity technologies. Kassem affirmed that the company will work closely with customers and partners to foster digital innovation and create new opportunities for sustainable economic growth, while continuing to drive Egypt's digital transformation journey through innovative and secure AI-powered solutions.

 

Cybersecurity and Digital Transformation Solutions

 

Fixed Solutions showcased a comprehensive suite of cybersecurity solutions, hybrid cloud, and AI-powered data analytics during the conference. This highlighted the importance of integrating advanced technologies with building a conscious security culture within organizations, and emphasizing data quality and adherence to regulatory frameworks.

 

Noventiq: Supporting Organizations Towards Competitive AI

 

Noventiq offered integrated solutions for AI, machine learning, cloud computing, and advanced data analytics, in partnership with Microsoft, to support organizations in automating processes, improving operational efficiency, and securing their digital infrastructure. The company emphasized the importance of technology as a fundamental pillar for driving economic growth and industrial transformation in the region.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

 

Egypt's capital saw a huge turnout from young people, especially engineers and those interested in AI technology, for the first "AI Everything" Middle East & Africa Egypt 2026 summit and exhibition. This event is considered the largest of its kind regionally and is held under the patronage of President Abdel Fattah El-Sisi.

 

The summit brought together over 250 startups and 100 investors from more than 30 countries, managing assets exceeding $50 billion, reflecting Egypt's vital position on the global digital transformation map.

 

The summit comes at a strategic time as part of the state's efforts to build a competitive digital economy. It was organized by the Ministry of Communications and Information Technology in cooperation with the Information Technology Industry Development Agency (ITIDA), under the umbrella of GITEX Global. The event allows Egyptian startups to showcase innovative solutions targeting regional markets, while international companies display the latest integrated smart systems, including AI applications that speak Arabic.

 

Zoho Global: Supporting Secure AI in Egypt

 

Global company "Zoho" announced its participation in the inaugural edition, showcasing its latest AI-powered solutions aimed at automating processes, improving business efficiency, and supporting accurate decision-making. The company affirmed that its participation reflects its commitment to supporting the adoption of AI technologies in the Egyptian and regional markets, with a focus on protecting data privacy and not relying on advertising-based revenue models. Among its prominent displays were: the smart assistant "Zia," the large language model Zia LLM, Zia Agent Studio and Zia Hubs platforms, and Zoho CRM, Zoho Workplace, Zoho Analytics, Zoho Desk, and Zoho Creator solutions, at booth H1-A15.

 

Digital Infrastructure is the Foundation of AI

 

e& Egypt participated in the summit's activities through two discussion sessions titled "Operating AI at Scale – The Reality of Infrastructure," to discuss the readiness of digital infrastructure to support AI applications, especially in emerging markets. Engineer Amr Fathy, CEO of Technology and Information Sector at the company, reviewed the practical challenges of operating AI systems at scale and the role of networks and data centers in enabling these technologies.

 

Microsoft: Enhancing Digital Transformation and Leveraging AI

 

Microsoft also announced its participation in the summit's activities, following the appointment of Mohamed Kassem as its General Manager in Egypt, to enhance digital transformation and adopt cloud computing, AI, and cybersecurity technologies. Kassem affirmed that the company will work closely with customers and partners to foster digital innovation and create new opportunities for sustainable economic growth, while continuing to drive Egypt's digital transformation journey through innovative and secure AI-powered solutions.

 

Cybersecurity and Digital Transformation Solutions

 

Fixed Solutions showcased a comprehensive suite of cybersecurity solutions, hybrid cloud, and AI-powered data analytics during the conference. This highlighted the importance of integrating advanced technologies with building a conscious security culture within organizations, and emphasizing data quality and adherence to regulatory frameworks.

 

Noventiq: Supporting Organizations Towards Competitive AI

 

Noventiq offered integrated solutions for AI, machine learning, cloud computing, and advanced data analytics, in partnership with Microsoft, to support organizations in automating processes, improving operational efficiency, and securing their digital infrastructure. The company emphasized the importance of technology as a fundamental pillar for driving economic growth and industrial transformation in the region.

E-commerce Fraud Losses to Skyrocket to $131 Billion by 2030, Driven by 'Friendly Fraud,' Juniper Research Warns

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