Analytics Events

GA4 event taxonomy for Founder Profiles. Baseline properties: founder_id, founder_slug, country, role, is_verified, flavor, source_page. Event-specific properties documented per event.

Listing events

• founder_listing_view · result_count, active_filters_count
• founder_filter_click · filter_type, filter_value, was_added (bool)
• founder_search · query, result_count
• founder_sort_change · sort_from, sort_to
• founder_card_view · position_in_list
• founder_card_click · position_in_list, dwell_time_ms
• founder_listing_load_more · batch_number, cumulative_card_count

Details events

• founder_detail_view · mention_count, startup_count, files_count, speaking_count
• founder_share_click · channel (native|copy_link|twitter|linkedin)
• founder_startup_click · startup_id, position_in_section
• founder_speaking_click · event_id, position_in_section
• founder_coverage_mention_click · coverage_id, position_in_section
• founder_file_authored_click · file_id, position_in_section
• founder_external_link_click · link_type (linkedin|twitter|personal_site)
• founder_related_founder_click · related_founder_id, source_type (manual|auto)
• founder_edit_profile_click · (only fires when isOwnerView=true)

KPIs

• Founder cross-module traversal density = sum(founder_*_click events that leave details) / founder_detail_view. Target ≥0.8 — founder pages are the platform’s primary cross-traversal hub.
• Verified-founder card CTR vs unverified = (founder_card_click / founder_card_view for verified) vs same for unverified. Target ≥1.5× advantage to verified.
• Owner-view edit rate = founder_edit_profile_click / founder_detail_view WHERE isOwnerView=true. Indicates whether founder-led profiles drive self-maintenance.