Analytics Events

GA4 events. Baseline props: file_id, file_slug, file_number, category, has_sponsor, is_featured.

Events

• founder_file_listing_view · result_count, active_category, active_topic
• founder_file_category_click · category_from, category_to
• founder_file_topic_click · topic_from, topic_to
• founder_file_card_view · position_in_list
• founder_file_card_click · position_in_list, dwell_time_ms
• founder_file_detail_view · authors_count, learning_points_count, artifacts_count
• founder_file_download_modal_open · trigger (details_cta | reader_gate)
• founder_file_download_submit · role, country, stage, consent_partners (bool), source (details | reader)
• founder_file_reader_open · entry_point (details_cta | modal_success | direct_url)
• founder_file_reader_scroll · milestone (25 | 50 | 75 | complete), time_to_milestone_ms
• founder_file_artifact_download · artifact_type (pdf | template | checklist | spreadsheet)
• founder_file_author_click · author_id, position_in_byline
• founder_file_related_click · related_file_id, position
• founder_file_connected_signal_click · source_entity_type, source_entity_id

KPIs

• Download conversion = founder_file_download_submit / founder_file_detail_view. Target ≥8% non-sponsored, ≥12% sponsored.
• Reader engagement = founder_file_reader_scroll(complete) / founder_file_reader_open. Target ≥40%.
• Consent-partners opt-in rate = consent_partners=true downloads / total downloads. Tracks how much sponsor lead-routing the audience accepts.