The entrepreneur shared his pride in joining the executive education programs at the American University in Cairo's (AUC) Onsi Sawiris School of Business as an instructor. He emphasized that this step is a natural continuation of his long professional journey in marketing and management. He explained that his career, spanning years of experience and transformations in both marketing and management, has now evolved into practical knowledge that he will share with leaders, managers, and entrepreneurs who are making a real impact in the market today. He stressed that for him, teaching isn't just about sharing theoretical information. Instead, it's about sharing real-world experiences, lessons learned, mistakes, and successes that have happened on the ground. He believes the true value of education comes from connecting theory with practical application. He also mentioned how happy he is to be part of delivering management and marketing programs at one of the region's leading educational and executive institutions, expressing gratitude to everyone who has trusted his expertise and career over the years. He concluded by saying that real learning happens when theory meets reality, and knowledge transforms into a tangible impact within the business world.
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