Fawry Appoints New CEOs for Key Subsidiaries, Boosts AI Strategy

Fawry, a company specializing in electronic payment solutions, has announced a new wave of executive appointments within its subsidiaries. Abd El-Majeed Afifi, who previously served as the Group's Chief Financial Officer, has taken on the role of CEO for Fawry Plus. Mohamed Hosny Abd El-Haleem has also joined as CEO of Fawry for SME and Microfinance. Mohamed brings over 24 years of banking experience in SME financing and business banking, gained from working at several financial institutions, including the Industrial Development Bank, Emirates NBD Egypt, and HSBC Egypt. He also possesses extensive experience in credit risk management and institutional transformation, which will support Fawry's microfinance business growth trajectory. On another note, the company expects to launch an LLM-powered chatbot by the end of the year. This move underscores its commitment to adopting artificial intelligence as a strategic pillar and a key driver for sustainable growth and maximizing customer value. The company emphasized that technology will remain a fundamental pillar in its expansion plans. Fawry has harnessed its capabilities in artificial intelligence by integrating these technologies into its operational processes, which enhances the pace of development and improves product quality. Fawry has also incorporated AI technologies into its customer interaction strategy. The goal is to enhance personalization, support customer retention, improve support services, and acquire new customers through smart, data-driven interactions.