Uber has increased the prices for its smart transportation services offered through its app in Cairo and Alexandria. This move comes at the start of the summer season, a time when demand for mobility services typically rises. The company aims to boost driver earnings and support the sustainability of its service in the coming period. Uber informed its drivers about a new update to the prices and fares for various services available on the platform in both cities. The company explained that these adjustments are part of its regular reviews of the pricing structure, ensuring it aligns with market developments and usage patterns. Uber emphasized that the new increase aims to improve drivers' opportunities to earn higher incomes from trips, especially during peak hours and the summer holidays, which usually see a significant rise in demand for ride-sharing services. The company noted that trip values will continue to be subject to several operational factors, including distance traveled, trip duration, and demand levels in different areas, all in accordance with the policies and regulations applied on the platform. Uber has not yet announced the specific percentage or value of the increases across its different services. It has only confirmed that the new adjustments aim to achieve a greater balance between passenger needs and improving the economic returns for drivers. This step comes amid the continuous growth of the smart transportation market in Egypt. This growth is driven by the increasing reliance on digital applications as a primary means of getting around in major cities, especially Cairo and Alexandria, which highlights the sector's importance and its growing role in the urban transportation system.
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