Total spending on outdoor advertising in Egypt jumped by a whopping 60% in 2025, reaching EGP 12.7 billion! This exciting news comes from AdMazad's sixth annual market status report.
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MarTech & AdTech technologyEgypt
Egypt's Outdoor Advertising Market Transforms: From Real Estate to a Tech-Driven Brand Platform
Egypt's outdoor advertising market saw a massive 60% jump in spending during 2025, hitting EGP 12.7 billion! This exciting growth is all thanks to a big shift: the market is moving away from its traditional real estate focus and becoming a tech-driven platform that champions brands, fueled by smart data and strategic partnerships.
Mohamed Ahmed 5 min read
