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Dr. Ihab Muslim: Is Your Marketing Driven by Trends or Strategic Thinking?

Dr. Ihab Muslim, a marketing expert, points out that many marketing managers often kick off campaigns by chasing trends or offering quick deals, focusing on metrics like likes and shares. But is this short-term approach truly effective compared to a well-thought-out strategy?

MA Mahmoud Abdullah Updated 0 min read
Dr. Ihab Muslim: Is Your Marketing Driven by Trends or Strategic Thinking?

Dr. Ihab Muslim, a marketing consultant and trainer in management sciences and skills, explained that there's a big difference between a marketing manager who thinks strategically and one who just acts randomly. He stressed that how you start really depends on your mindset.

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